People
start New Year with new resolutions. Resolutions need not be just for personal
growth and development but also has to be for business as well. A digital
marketer should hold a resolution this New Year 2017 to make its company
achieve all the desired digital goals so that can enhance the online presence.
Since digital marketing is an ever-growing industry there may
be exciting opportunities coming at the way this year. Grab all the
opportunities possible.
A digital
marketer first should set goals, what he/she wants to achieve, where they want
to see the company in future etc and plan out accordingly. There is no
overnight success in digital marketing industry. The calendar has to be
prepared well in advance. Before planning new strategies, it is important to
analyze the previous strategy and the achievements associated with it. Based on
the past results obtained, move ahead with a new strategy which will help to
achieve the results the previous strategy lacked in. A digital marketer should
always be ready with ‘’Plan B’’. When ‘’Plan A’’ is not giving the results,
‘’Plan B’’ will come in action. The strategy should be prepared to keep in view
various important aspects as to improve the sales, traffic, online reputation,
and profit.
A digital
marketer’s resolution should include a strategy which has the following
mentioned below:
1.
Website should be even more user-friendly
3. Social media is a great way to create new leads and
increase ROI. It should focus on visuals as it has more impact. Postings can be
in the form quiz or puzzles etc which will help to engage the customers. This
may help in achieving goals in terms of a number of leads, engagement,
impression and reach.
4. Online reputation is important in all aspects of
business. Set up email campaigns to request and respond reviews from
customers and even handle negative reviews.
5. Local
listings are important to the overall web presence. Make sure that your company
name, address, and phone (NAP) is correct and consistent across all the sites.
It helps people find a business when they search for particular local product
or service.
6. Get
the website mobile optimized. As everyone’s on mobile, lot of the web traffic
is mobile. More responsiveness may come from mobile devices.
An effective strategy requires the
focus on a number of digital marketing factors such as SEO, PPC, social media,
email marketing. Globalocal Digital is an agency located in Pune which provides
all the digital marketing services which help to improve the marketing efforts
of any business. For more information call on 9168645164/65 or visit at https://www.globalocaldigital.com/
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